Terms of Reference (TOR) Hiring of Communication Design and Material Production Agency

WWF Thailand
Nonprofits / องค์กรไม่แสวงหาผลกำไร
877
21 Jul 2025
15 August 2025

Terms of Reference (TOR)

Hiring of Communication Design and Material Production Agency

Scope: WWF-Thailand is currently implementing the MA-RE-DESIGN project, focusing on three key messages: 1) Preventing plastic leakage, 2) Avoiding single-use plastics (SUPs), and 3) Promoting waste segregation and recycling. To enhance public outreach and increase awareness among key stakeholders and target audiences, WWF-Thailand is seeking to engage a qualified outsourced communication agency to support the development of creative communication designs and production of project materials throughout the implementation period. The primary target groups include local communities—both Thai citizens and expatriates residing on Koh Tao Island—as well as stakeholders in the tourism sector, including both domestic and international visitors. In addition, the project also covers Trang City and its local communities, including Koh Mook, Koh Libong, and Pak Meng Beach. The initiative aims to engage these key consumer groups through targeted behavior change interventions and awareness-raising activities. The project is expected to conclude in March 2026.

Objective: The primary objective of this assignment is to support WWF-Thailand’s communication and awareness-raising efforts by delivering high-quality, culturally relevant, and visually compelling communication products and materials aligned with the project’s key messages and target groups. As well as a project conclusion video that effectively engage key audiences and promote sustainable practices. Additionally, the vendor will liaise with all stakeholders that WWF-Thailand has been working with to ensure all materials align with branding and strategic communication goals. and lead on coordinating a temporary exhibition which adapts the campaign messaging / goal to a physical location where it will reach our target audience (in coordination with our partners) in order to further the goals of MA-RE-DESIGN project.

Duration: Aug 2025 – March 2026

Objective and expected results:

Objective	Expected results
1.1 Project Campaign Design To conceptualise and implement engaging communication campaigns that effectively convey the key messages of the MA-RE-DESIGN project such as capacity building workshops as well as inspire sustainable behaviour change among target groups in Koh Tao, Trang City, Koh Mook, Koh Libong, and Pak Meng Beach.	A well-structured communication strategy tailored to local and tourism sectors, incorporating cultural context and behavioral insights. Key messages — preventing waste leakage, avoiding single-use plastics (SUPs), and promoting waste segregation and recycling — are consistently and clearly reflected across campaign materials. Improved understanding and engagement among key consumer groups, particularly local residents (Thai and expatriates) and domestic/international tourists.
1.2 Key Deliverables – Visual Design and Event Materials To develop impactful visual designs and multilingual communication materials that support awareness campaigns, events, and participant engagement.	Visually engaging and culturally appropriate designs created in Thai, English, and Burmese. Branded materials with consistent design identity that enhance visibility and reinforce the project’s credibility during public events and community outreach. Conduct related workshops for communities and youth.
1.3 Materials Production To produce durable, reusable, and functional communication tools and branded materials that support outreach and education on plastic waste reduction.	Professionally design and produce all significant materials which will be used for MA-RE-DESIGN events and campaigns. Production of branded materials that aim at encouraging behavior change and visible commitment to waste segregation. Design and creation of user-friendly tools for public engagement (e.g., signage, posters, guidelines, brochures) that illustrate levels of participation and promote step-by-step action.
1.4 Final Summary Video To document the project’s journey, achievements, and community impact through a compelling, high-quality video narrative. The summary videos will be separate into 4 videos 1) Overview of the project 2) Key message 1 2) Key message 2 3) Key message 3	A 3–5-minute professionally edited final video summarising key activities, milestones, and outcomes across project locations. Inclusion of testimonials from participants, community leaders, businesses, and local authorities to enhance authenticity and relatability. The video will serve as a powerful tool for public communication, donor reporting, and future awareness campaigns.
1.5 Additional engagement activity To propose innovative ideas for extending campaign outreach and audience engagement during unplanned or emerging events that may arise throughout the project period.	Creative strategies tailored to specific opportunities (e.g., festivals, community gatherings, eco-days) with a focus on interaction and education. Photographer Flexibility and responsiveness to emerging needs while maintaining the coherence of project branding and goals.

Submission requirement:

Proposals (with project implementation and financial plan) will need to be submitted by 15 AUG 2025
Please explicitly list out quotations and provide a detailed breakdown of costs aligned with each objective. (included VAT).
Please submit all application documents to: Jiraporn Worrabutr <jirapornv@wwf.or.th> CC: <procurement@wwf.or.th >
Email subject line:: “Application – Communication Design and Material Production Agency”.

Key dates: Work timeline

*Year*	*202*5					*2026*
*Month*	*AUG*	*SEP*	*OCT*	*NOV*	*DEC*	*JAN*	*FEB*	*MAR*
Key dates
Procurement process
Agency Award
Project Campaign Design
Key Deliverables – Visual Design and Event Materials
Materials Production
Launch Final Summary Video