ThaiNGO

Organisation: APCOM Foundation

Title : Campaign Officer (TestBKK)

Deadline: 15 July 2018

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POSITION DETAILS

Position Title:                       Campaign Officer (TestBKK)

Reports to:                            Senior Campaigns Coordinator, APCOM

Location:                               APCOM Secretariat, Bangkok, Thailand

2. BACKGROUND

2.1 ABOUT APCOM

Founded in 2007, APCOM is a coalition of members – governments, UN partners, non-profits and community based organisations – from Asia and the Pacific. APCOM represent a diverse range of interests working together to advocate on, highlight and prioritise HIV and human rights issues that affect the lives of gay men and other men who have sex with men (MSM) and other communities affected by HIV in Asia and the Pacific. Our goals are to improve the well-being of the key affected communities in the region through increased investment, coverage and quality of sexual health services and human rights protection.

2.2 ABOUT TESTXXX

Many countries within Asia are recording alarmingly high numbers of HIV infection among MSM population. This is particularly evident in large urban areas like Bangkok, Ho Chi Minh City, Jakarta and Manila where prevalence has been reported between 15-31%. Where data is available, the rate of HIV testing among young MSM aged 18 to 29 is less than 50%. TestXXX is conceived by APCOM to close this gap.

TestXXX is designed to empower the existing community-based clinics to reach wider YMSM audience and to generate more promising behaviour change by harnessing the power of cutting-edge communications and creativity that resonates with today’s culture of YMSM, such as the popular use of mobile sexual networking apps and other online platforms to regularly find new sexual partners. TestXXX tailors strong and provocative messaging to dissociate HIV testing with fear, stigma and/or discrimination. TestXXX employs and integrates online and offline outreach strategies to ensure that YMSM sustainably access HIV prevention and treatment cascade.

2.3 ABOUT TESTBKK

TestXXX was piloted in Bangkok, named TestBKK, in 2014 with the support from LINKAGES Thailand led by FHI Thailand funded by USAID and PEPFAR. With the support of Elton John AIDS Foundation (EJAF) in 2015, TextBKK received additional resources for three years (2015-2018). By the end of 2017, TestBKK has contributed to more than 17,000 testing uptakes and more than 1,500 ART initiation among YMSM in Bangkok.

3. SCOPE OF WORK

With the support from the Campaign Assistant and Visual Communication Officer (graphic designer) – when applicable – the scope of work for Campaign Officer includes, but is not limited to, the following activities:

• Developing campaign’s creative assets and key messages with involvement of funder, clinical, community and technical partners
• Developing and ensuring the production of campaign’s non-digital resources (i.e., condoms and water-based lubricates) and branding products (i.e., memorabilia, marketing collateral, etc) and administering their inventory with the support of APCOM’s Operation Unit
• Developing and ensuring the production of campaign’s digital products (i.e., PSA videos and webseries)
• Convening offline outreach events such as campaign activation (launching) event, awareness outreach event and pop-up/mobile testing event
• Expanding partnership with new clinical partners to increase the number of MSM-friendly/exclusive clinics showcased by the campaign
• Liaising with clinical partners in capturing the numbers of HIV service uptake (i.e., testing, PrEP initiation and retention, and ART treatment initiation and retention)
• Liasing with clinical partners to ensure synergetic exchange such as provision of feedback, media promotion, technical consultancy with medical practitioners
• Collaborating with academician partners in conducting research to assess campaign’s performance
• Assisting Senior Campaigns Coordinator in managing campaign’s above-the-line communication/advertisings (i.e., print media, billboard, online advertising with Facebook, Google AdWords, dating apps and other internet-based platforms)
• Managing campaign’s below-the-line communication/advertisings (i.e., dissemination of resource leaflet/brochure to community partners and their volunteers, and managing outreach to high-risk MSM through direct message on social media platforms and online groups/forums)
• Monitoring campaign’s expenditure
• Managing campaign’s website – with the support from the web developer, and monitor its performance
• Liaising with technical partners in managing the campaign’s online booking platform (exterior to the campaign’s website) in which the user can book a specific time for the HIV services provided by the clinic partners
• Supervising Campaign Assistant in managing the campaign’s social media presence (i.e., the campaign’s Facebook page, YouTube channel, Instagram account and website blogs)
• Identifying, and thus, managing partnership with private parties that would benefit the campaign’s branding, productivity and/or cost effectiveness
• Attending regular and/or ad-hoc governmental-based and/or funder-based coalition meeting or dialogue on HIV and other sexual health topics
• Identifying and working with potential resource mobilization sources to leverage the campaign’s funding
• Reporting the campaign’s quarterly and biennially performance progress and evaluation according to the funders’ protocol
• Preparing and presenting abstract on the campaign’s good practices and/or case studies in national and/or international congress/conference
• Collaborating with other TestXXX campaigns’ team to exchange lesson learned
• Supporting Senior Campaigns Coordinator with daily duties and activities

4. KNOWLEDGE AND EXPERIENCE REQUIREMENT

4.1 Education

Post/Undergraduate degree of Communication, Development Studies, Social Service or any related fields

4.2 Experience

• At least 2 years of proven track record of developing and/or implementing behaviour change communication strategies, including in a leadership role, in HIV or other sexual health topics and/or human rights issues
• Good understanding on how HIV testing and prevention and linking those who are tested positive is a detrimental factor in eliminating AIDS
• Proven track record in developing creative communication for cause campaign through both online and offline strategies
• Experience of undertaking or commissioning research to assess a project’s efficacy
• Experience of monitoring and evaluating progress against project’s objectives
• Experience of conducting offline health-related event
• Experience of executing or commissioning a creation of digital and/or non-digital communication products and/or working with creative director and/or graphic designer
• Proven writing experience in both English and Thai language, with demonstrated experience of writing or commissioning materials for a diverse range of audiences, such as writing contract/MoU with external parties, copywriting for website, copywriting for advertising campaign, and writing conference abstract
• Proven speaking experience in both English and Thai language, with demonstrated experience of speaking correspondence for a diverse range of audiences, such as interview with a journalist, presenting oral abstract in a conference and other speaking engagements
• Experience of managing project’s financing
• Fluent understanding in branding consistency
• Experience of working in a participatory, gender and culturally sensitive manner with a project’s key stakeholders, partners and networks

4.3 Abilities and Skill

• Fluent in writing, reading and speaking of English and Thai languages
• Excellent management and planning skills to oversee a delivery of high quality results in line with a campaign strategy and workplan
• Ability to build relationships across units within APCOM and among other community organisations as well as to engage diverse stakeholders in the events/product being overseen
• Ability to formulate campaign messaging from translating policy and research findings
• Ability to develop strategic alliances externally within and outside health sectors
• Basic understanding of content management system, preferably Drupal and/or WordPress
• High proficiency on organic social media engagement for Facebook Page, YouTube Channel and Instagram Business Account and their analytics/insights
• High fluency on utilising online platform’s analytic tools such as Google Analytics, QR code management platform, as well as URL link management platform such as bit.ly
• Basic knowledge on how to execute Facebook advertising and/or Google AdWords campaign
• High proficiency on using software/app from Microsoft Office and Google Suite
• Basic understanding of graphic design editing is an added advantage

5. PREPARING THE APPLICATION

To apply for this position, please submit: (1) the most recent CV, (2) Cover Letter containing the proposed monthly salary, and (3) other relevant document(s) showcasing your knowledge and experience to to the APCOM Secretariat by emailing JoinUS@apcom.org no later than the deadline of this vacancy.

The completeness and relevance of your application will determine whether or not you are called for an in-person or skypecall interview.

For questions or enquiries for the position, please contact APCOM’s HR Officer Rangsit Sanguansak at RangsitS@apcom.org