PURPOSE OF POSITION
The Resource Development Director is responsible for setting and driving the organization’s overall fundraising strategy. This includes strategies for engaging, growing and retaining support from mass donors, major/middle donors, and corporate partners. The role designs and oversees fundraising campaigns across multiple channels, ensures effective donor communications and reporting, and leads efforts to build, maintain, and strengthen long-term donor relationships. By integrating strategic marketing, donor care, fundraising campaigns and innovation, the position ensures sustainable revenue growth in alignment with the organization’s mission and strategic objectives.
MAJOR RESPONSIBILITIES
1. Strategic Marketing and Fundraising (30%) :
- Contribute to organizational strategy by providing insights to shape strategic priorities.Define and execute marketing and fundraising strategies across Mass Donors, Corporate Partners, and High Net-Worth Individuals (HNWIs), covering both Child Sponsorship and Project Non-Sponsorship (PNS).
- Set annual revenue targets and manage the portfolio mix based on data analysis, channel capacity, and market trends, ensuring accountability for budget utilization and ROI.
- Monitor, analyze, and report fundraising performance systematically to support executive-level strategic decision-making.
- Oversee end-to-end supporter acquisition strategy, using data-driven decision-making to scale at optimal cost.
End Result:
- A documented organizational strategy with vision, mission, goals, and priorities is established.
- Functional and departmental plans are aligned with the overall organizational strategy.
- Staff at all levels understand the strategic direction and how their roles contribute to it.
- Fundraising revenue and budget targets are consistently achieved through a balanced portfolio across Mass Donors, Corporate Partners, and HNWIs, covering both Child Sponsorship and PNS.
- Annual fundraising calendars and portfolio mixes align with organizational strategy, ensuring efficient resource allocation, sustainable growth, and strong ROI.
- Fundraising performance is systematically monitored and reported, enabling timely, evidence-based decisions by senior leadership and the Board.
2. Campaign Development and Digital Innovation (30%) :
- Develop and execute marketing campaigns that enhance audience engagement and donor acquisition/retention (working with Comms as business partner).
- Ensure compelling, conversion-driven storytelling across all channels to increase emotional connection with supporters.
- Oversee digital performance marketing to optimize lead generation, conversion rates, and retention at the most efficient cost.
- Drive the use of MarTech, CRM, automation, and digital tools to enhance efficiency and design innovative fundraising approaches.
- Apply donor behavior insights to develop new campaigns, scale successful initiatives, and discontinue ineffective ones.
- Build a culture of continuous learning and innovation by institutionalizing mechanisms such as A/B testing, pilot campaigns, and post-mortems.
End Result:
- Marketing campaigns effectively engage supporters, drive donor acquisition and retention, and deliver compelling storytelling across all channels.
- Digital marketing, MarTech, CRM, and automation tools optimize lead generation, conversion, and retention at the lowest efficient cost.
- A culture of innovation and systematic experimentation (e.g., A/B testing, pilots, AI-driven insights) ensures continuous improvement, scaling of successful initiatives, and future-proof fundraising strategies.
3. Donor Relationship and Sponsorship Experience Management (20%) :
- Oversee Donor Care systems and the Child Sponsorship Journey, ensuring seamless, safe, and personalized experiences through integration with CRM and payment processing systems.
- Design and strengthen donor engagement processes that build long-term loyalty and positive donor experiences.
- Establish and enforce service quality standards (SLA, CSAT/NPS), ensuring compliance with PDPA/PCI requirements and ethical fundraising practices.
End Result:
- Donor Care systems and the Child Sponsorship Journey deliver seamless, personalized, and safe donor experiences that foster loyalty and long-term engagement.
- Donor engagement processes build strong emotional connections and trust, supported by service standards (SLA, CSAT/NPS) and compliance with PDPA/PCI requirements.
- Donor retention and satisfaction are consistently strengthened through ethical fundraising practices and high-quality supporter experiences.
4. External Change Management (10%) :
- Analyze and track economic trends, donor behaviors, and market dynamics to identify fundraising opportunities and risks.
- Adapt fundraising and marketing strategies flexibly in response to emergencies or disasters through the Emergency Appeals Playbook.
- Provide strategic recommendations to senior leadership and the Board Committee based on external analysis to enable timely and effective decisions.
End Result:
- Economic trends, donor behaviors, and market dynamics are continuously monitored and analyzed, ensuring fundraising strategies remain relevant and adaptive.
- Emergency Appeals are executed rapidly and effectively, securing resources during crises or disasters without compromising long-term fundraising objectives.
- SLT & Board receive strategic recommendations based on external intelligence, enabling proactive and informed decision-making.
5. Cross-Functional and Strategic Collaboration & People Development (15%) :
- Work closely with Branding & Communication, Finance, IT, and Strategy/OE to ensure integrated communication, internal controls, and technology support for fundraising efforts.
- Partner with Program Acquisition & Management (PAM) to transition and manage key supporters (corporates, institutional donors, HNWIs), aligning program design with donor priorities and clearly communicating program value.
- Collaborate with Program Acquisition & Management (PAM) and Program Quality & Implementation (PQ&I) to ensure marketing content, fundraising campaigns, and financial reporting align with program outcomes and quality standards.
- Build and lead a high-performing and goal focused marketing team, underpinned by data mindset and skillset.
- Drive an entrepreneurial, test-and-learn approach, ensuring marketing tactics continuously evolve and improve.
- Lead the Resource Development team through workforce planning, competency frameworks, and career path development to strengthen staff capacity.
- Foster a team culture centered on accountability, agility, and innovation, while establishing succession planning for critical roles.
- Promote continuous learning and development through coaching, mentoring, and cross-functional collaboration, enhancing both short- and long-term team capabilities.
End Result:
- Fundraising strategies are fully integrated with Branding & Comms, Finance, IT, PAM, and PQ&I, ensuring consistency, accountability, and mission alignment.
- Key donor relationships (corporates, institutional donors, HNWIs) are effectively managed and aligned with program priorities, reinforcing credibility and impact.
- A high-performing, agile, and accountable team culture is built through workforce planning, competency frameworks, succession planning, and continuous learning.
- Staff capacity and future leadership pipelines are strengthened through coaching, mentoring, and cross-functional collaboration, ensuring long-term organizational readiness.
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