: Plan International
: Nonprofits / องค์กรไม่แสวงหาผลกำไร
: 1156
: 11 May 2020
20 May 2020
Plan International
Terms of Reference for Public Relations Consultant
Plan International is an international child and youth development organization dedicated to promoting the realization of children and young people’s rights, especially girl’s rights, in both development and humanitarian settings.
The Young Health Programme (YHP) is AstraZeneca’s global community investment initiative with the aim to support the health rights and well-being of young people (aged 10 – 24) in marginalized communities worldwide through research, advocacy and on the ground programmes which are focused on the prevention of non-communicable diseases (NCDs). Since 2010, this programme has been implemented in Zambia, Brazil, India, Kenya, Indonesia, Vietnam, and Myanmar.
With a commitment to support and defend the health, wellbeing, and rights of young people, in July 2019 Plan International has expanded the global YHP into Bangkok, Thailand, where NCDs pose a significant threat. The Project will aim to prevent or reduce the risk behaviours which can lead to NCDs, as well as supporting the broader health and rights of young people. It is a five-year programme which will run until June 2024.
The YHP follows the internationally recognized 5x5 model, which draws a link between 5 main NCD risk factors (tobacco use, harmful use of alcohol, unhealthy diet, physical inactivity and air pollution) and 5 main NCDs (cardiovascular diseases, type 2 diabetes, cancer, chronic respiratory diseases and mental health). In this model, the YHP focuses on the risk factors among young people with the aim to prevent NCDs.
In addressing the health needs of young people, the YHP takes a holistic approach which mainstreams gender, sexual and reproductive health and rights (SRHR) and emotional well-being. Given the significant cross over and influence of these areas on NCD risk behaviours, and since these areas are fundamental barriers to young people leading healthy lives, creating positive changes in the lives and health of young people requires an approach in which these areas are addressed and challenged. The Project will engage strategies including youth empowerment through peer education, community mobilization, health service strengthening and advocacy.
The YHP in Thailand started on the 1st of July for a period of 5 years, and is part of a larger global Programme; there are currently YHP programmes in Brazil, India, Indonesia, Kenya, Vietnam and Myanmar, and the number of countries continues to grow. Although each country has a context specific Programme, all YHPs have the same thematic focus on NCD prevention with a holistic approach to young people’s health and all follow the same Theory of Change. The larger partnership is managed by the Plan office in the UK and the Thailand Programme Manager is part of a global group and exchange ideas and learning with other YHP managers in other countries on a regular basis.
In line with the global YHP Theory of Change, the YHP in Thailand uses four key inter-related and reinforced strategies including empowering young people, mobilizing communities, strengthening health services, and advocating for policy change.
In connection to the mobilizing communities’ strategy, the communities that comprise with teachers, parents, and local leaders are informed and mobilized to provide a safe and supportive environment that facilitate health behavior among young people. Young people need an enabling and supportive environment which encourages them to make informed life choices and to choose the right pathways to a healthy future. Media outreach through selected social media channels and communication campaign will be used and applied. Through this strategy, the Programme aims to enhance awareness of the harmful and inter-generational effects of NCD risk factors and to establish the buy-in of the community member to facilitate change. This part of the programme strategy will help to create this environment, spreading awareness of NCDs and NCD risk factors beyond the young people that the YHP is working with directly.
The YHP Thailand is looking for a professional public relations agency (s) to support the YHP team in designing youth-friendly communication contents and provide media outreach services to ensure impactful media coverage. The agency will design a youth-friendly communication (content, photo, infographic) and implement 8 months (starting from May 2020 – December 2020) Media Relations and Social Media Outreach activities. This effort will support the overall goal of the Young Health Programme in Thailand, providing particular support the media outreach efforts that are led by the YHP Thailand Team.
The consultant will submit the following as outputs
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Deliverables/Output |
Details |
Schedule |
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The document will map out relevant internet influencer pages/popular website for young people and any spaces that relevant to YHP. It will also establish the baseline against which the achievement of the Strategy can be regularly evaluated |
2 weeks after signing of the contract |
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This document will
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3 weeks after signing of the contract |
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In case the number of view/re-post is lower than target, the Consultant will boost up the article and/or message to reach the wider audience in the recommended young people’s health related networks/platform or social media channels and report the results within 15 days after the activity or campaign is completed. |
Monthly |
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The consultant must track and report number of the view/re-post of each campaign or event on monthly basis.
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Quarterly Upon request (event basis) |
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A series of quantifiers shall be tracked and reported on monthly basis to better measure the progress and impact of the consultant’s work Social Media
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Monthly |
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This should show the activities undertaken, successes, challenges, results (planned and unplanned), lessons identified and recommendation on how to address those lessons.
To complete outputs mentioned above, the consultant will be required to meet with the YHP Thailand Team (virtually or in person) and close collaborators (internal/external) to collect additional information for the development of the comprehensive strategy, as well as communications materials. |
15 days after the end of contract |
The consultant will report to the YHP Programme Manager and will work in collaboration with the YHP team.
The applicant should have the following qualifications:
We invite interested consultants to submit the following application documents to Mr. Supornchai Nawataweeporn at Supornchai.nawataweeporn@plan-international.org within 20 May’ 2020
