Terms of Reference
Consultant for Marketing Research
Save the Children’s Global Strategic focus for 2019-2021 on early learning is - breaking the inequity gaps in education and learning by ensuring children get the support they need from 0 years to at least grade three. In Thailand, Save the Children aims to ensure that the most deprived children receive a high quality, multi-dimensional education, from infancy to adulthood & that physical and humiliating punishment is not used on any children by parents, caregivers or teachers. Traditional practices and attitudes underpin the use of physical and humiliating punishment on children. Vulnerable children in the Southern Border Provinces of Thailand are not receiving a strong start in life, they are entering primary school disadvantaged.
SCI Thailand is currently working on two projects in the Deep South of Thailand that relate to ECD. The First Read Southern Thailand project (2016 to 2018) aims to strengthen emergent literacy and numeracy for ethnic minority children aged 3 to 6 in Si Sakhon district through improved parenting practices, as well as increased access to quality, age appropriate, Patani-Malay reading materials. The Early Learning Centenary Commitment Fund project in Thailand aims to enable and empower male caregivers to support their young children’s learning, including addressing local perceptions that caregiving of young children is not associated with masculinity.
SCI Thailand is planning a new phase of our ECD work in the Southern Border provinces of Thailand. It is important for SCI and our partners to better understand how to genuinely gain results for specific positive behavior changes in parents/caregivers. Globally, there has been a paradigm shift in recent years from sporadic awareness-raising information, education, and communication (IEC) activities to strategic, evidence-based behaviour change communication (BCC) strategies. The change has come about with the realization that as individual behaviour is influenced by socio-cultural and gender norms, the need to mobilize communities in support of recommended behaviours is imperative.
Save the Children International Thailand is seeking a consultant (individual researcher and/or market research firm) to conduct comprehensive public research to test key messages designed to change attitudes and perceptions in the context of the Southern Border Provinces of Thailand. In particular, the attitudes that underpin the use of physical and humiliating punishment on children and dissuade male caregiver participation in early caregiving.
Purpose of the research:
The research will be used to:
Objectives and Deliverables
The consultant will deliver on the following objectives:
The consultant will report to the Project Coordinator, Amran Vani; and liaise with other members of the SCI Thailand team like the Communications and Media Coordinator and Senior Education Specialist.
January 2019 to 15 March 2019
The applicant is requested to submit the proposal, work plan, and detailed budget (including number of days required and estimated cost per day) with their application. The financial competitiveness of application will be considered in the selection process. All costs associated with delivery must be included, SCI will not pay for travel, per diem, translation, supplies, or any additional staff support time needed.
Submission for the consultant
Closing date for submission: 15 January 2018
Submission should be addressed to firstname.lastname@example.org
Please indicate in the subject as "Consultant for Marketing Research_(Name of candidate)"
Only shortlisted candidates will be notified.
"We need to keep children safe so our selection process reflects our commitment to the protection of children from abuse"
Contact : Hr.email@example.com