ThaiNGO

Mental Health Campaign Consultancy

Background

Save the Children believes every child deserves a future. In Thailand and around the world, we do whatever it takes – every day and in times of crisis – to ensure the rights of every child to a healthy start in life, the opportunity to learn and protection from harm. Our experts go to the hardest-to-reach places where it’s toughest to be a child. We ensure children’s unique needs are met and their voices are heard. Together with children, families and communities, as well as supporters the world over, we achieve lasting results for millions of children.

Save the Children first started work in Thailand in 1979, supporting the Khmer refugee crisis. We then started work on youth development, anti-human and child trafficking in the Greater Mekong area, positive parenting, child sponsorship, agroforestry and livelihoods and humanitarian relief. Despite our long history in Thailand, our brand presence and recognition in Thailand are not particularly high. We have also recently transitioned to a national office model in 2022 as Save the Children (Thailand) Foundation or SCT. This is leading to significant changes in our fundraising and governance models, and the need to increase brand visibility and recognition from Thai audiences.

Alongside the move to a local foundation, part of SCT’s 2022-2024 country strategic plan is to run a 3-year Flagship Country Campaign that will seek to create behaviour change, policy/law changes, increased brand awareness, and engaging new supporters of child rights in Thailand. Based on existing audience research and workshops with the country management team, SCT has identified ‘mental health’ as its flagship campaign topic throughout the upcoming 3-years period, with a focus on LGBTIQ+ children and youth mental health in the first year.

With this in mind, SCT is looking for a consultant or agency to lead in campaign design and implementation to raise the Thai public’s awareness of mental health issues, as well as building brand awareness of SCT presence in Thailand.

Key Qualifications:

1. Strong understanding of children’s issues in Thailand. Good knowledge of mental health issues is a plus.
2. Successful track record of designing and implementing public campaigns on social issues.
3. Experience in engaging children in campaign design
4. Good network of partners to support implementation of activities, including media contacts.
5. Proficient both in Thai and English
6. Ability to work independently and meet tight deadlines.

Consultancy period:  1 August – 31 October 2022

Professional fees: Based on competitive application process

Management:

Commission by Executive Director and reporting to Communication, Campaign, and Media Coordinator, Save the Children (Thailand) Foundation.

The Consultant will also need to coordinate with our SPQI Director and Advocacy Manager; and should note that all campaign work will be monitored by Save the Children’s MEAL (Monitoring, Evaluation, Accountability, and Learning) team.

Place of work: Bangkok, Thailand

Request full TOR or more information through : Kwang.tangmanakit@savethechildren.org          

Submission through: THA_Procurement_BKK@savethechildren.org