Social Media Strategist

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Organization : มูลนิธิศุภนิมิตแห่งประเทศไทย

PURPOSE OF POSITION:

The social media strategist is responsible for the development and implementation of social media strategy to increase online brand awareness and trust; implement strategic initiatives to enhance WVFT’s integrated marketing and strategic communications campaigns. The position will provide quality assurance for all external published contents and ensure adherence to local laws, World Vision’s branding and safeguarding guidelines.

MAJOR RESPONSIBILITIES:

Oversee all WVFT social media accounts: Facebook, You tube, Instagram, Line, LinkedIn
Work alongside Marketing Acquisition and Digital team to develop a Content Marketing Strategy, curate and execute engaging, creative content for regularly scheduled posts, in alignment with the organization’s strategy, communications and fundraising plans.
Coordinate social media messaging with different departments such as Advocacy, Field Operations Teams, to provide effective strategies to reach
targeted communication goals.
Manage the social media calendar to keep content organized and plan ahead
Work with the digital innovation team to measure the success of every social media campaigns to gather visitors’ data and determine efficacy and areas for social media campaign improvements and content optimization opportunities.
Monitor and develop reports on competitors’ activities within social media space
Analyze social media trends and find chances to hop on to the trend to create relevancy.
Mitigate media risk and reputation risk of the organization and ensure that all published contents are aligned with the law and WVFT’s safeguarding policy
Develop and publish social media guideline for
staff and partners
Conduct regular social listening to understand what people are saying about the organization
Work with Brand & Communications Managers to respond to comments on social media channels timely and in accordance to WVFT’s brand voice and World Vision International Social Media Guidelines and Policies.

KNOWLEDGE, SKILLS AND ABILITIES:

Bachelor’s degree in related fields
Expertise in digital media with good understanding about digital marketing and the social media platforms
Excellent computer commands MSOffice, Excel, PowerPoints, Photoshop, Illustrator
More than3 years of experience in social media best practices across Facebook, Instagram, LinkedIn, Twitter and Line.
Good command of English is a plus
Have experiences in social media content writing and curation
Good knowledge in social media KPIs/Performance Indicators to measure success
Have experiences in fan page management and Influencer Engagement for various brands