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Consultant for developing Social and Behavior Change Communication Toolkit

Consultant for developing Social and Behavior Change Communication Toolkit


Terms of Reference


Winrock International is currently seeking proposals from qualified individual consultant to develop the Social and Behavior Change Communication (SBCC) Toolkit for USAID Thailand Counter Trafficking in Persons (USAID Thailand CTIP) project



As a source, transit and destination country, Thailand faces multiple manifestations of trafficking in persons (TIP). TIP in Thailand is fueled by demand for low-skilled labor in sectors such as agriculture and fishing, tourism, and construction, and is enabled by deep-rooted social discrimination, as well as a lack of regulation or enforcement. The USAID Thailand Counter Trafficking in Persons (USAID Thailand CTIP) initiative (2017-2022) aims to reduce TIP and better protect the rights of trafficked persons in Thailand by reducing demand and incentives for using trafficked labor, empowering at-risk populations to safeguard their rights, and strengthening protection systems for survivors. One key element under the USAID Thailand CTIP project strategy is working on Social Behavioral Change Communication activities. Over the past four years, the project worked with numerous partners and local grantees to ensure the creation and understanding of effective communications in order to amplify and influence changes toward migrant workers while shifting the public discourse of Thais around migration and the policies that support this.



Winrock International is looking for a consultant to develop a Social and Behavior Change Communication (SBCC) Toolkit with the objective to:

  • Produce an SBCC toolkit based on the needs and recommendations from the target beneficiaries, (e.g. migrant workers, service providers, government organizations)



An array of outputs looking at and working with SBCC in the project were created over the past four years under the USAID Thailand CTIP project. These outputs will become the basis of a toolkit that is geared towards how NGO’s and CBO’s can conduct SBCC activities on TIP in Thailand. In order to create this Toolkit, the consultant will gather the voices and opinions of the potential users (NGOs, RTG, service providers etc.) and migrants themselves through Focus Group Discussions (FGDs) and in-depth interviews, ensuring that the Toolkit is user centric and built from the ground up.


Following this, the consultant will work closely with the USAID Thailand CTIP project to create an SBCC Toolkit (in Thai and English) based of the materials already existing under the project while addressing the needs and opinions that came out of the above FGDs and interviews. The final product will be user friendly and include high quality design and layout, targeting organizations who are working on TIP and forced labor and want to understand and utilize SBCC in their programs. The final format of the SBCC toolkit could be a digital document, web-based interactive platform, and/or another format as per the findings.






Tentative Due date 



Submission of work plan – based on consultation with Winrock on the methodology, and expected outputs of the activity

Within 5 working days after signing a consultant agreement



Submission of first draft of toolkit to Winrock team for comments and feedback

Within 2 months after the workplan is approved



Submission of second draft of toolkit to Winrock team for comments and feedback

Within 1 month after the first draft feedbacks are provided by Winrock


Submission of the final SBCC toolkits which has been revised based on Winrock’s comments of the draft versions

Within 2 weeks after the second draft feedbacks are provided by Winrock



Payment and Payment Schedule

Payment will be made upon timely submission of satisfactory deliverables per agreed work plan, and approval of the contractor’s supervisor. The payment will be made in 4 tranches after all the deliverables have been met.


The payment schedule is subject to negotiation between Winrock and selected Consultant.

The proposed payment schedule for the review is as follows:

  • 20% upon approval of workplan

  • 20% upon approval of first draft version

  • 20% upon approval of second draft version

  • 40% upon final approval of the submitted final SBCC toolkits



The qualified consultant individual should meet the following minimum requirements:

  • Demonstrated experience of conducting and understanding of SBCC approach, and SBCC activities in Thailand;

  • Experience working on developing creative training assets for diverse audiences;

  • Proven ability to work and produce high quality deliverables under tight deadlines;

  • Advanced degree in a relevant field or a combination of bachelor’s degree with minimum 2 years of work experience;

  • Excellent interpersonal communication skills in Thai. Respectful and professional, particularly when working with diverse cultures and populations, and on sensitive topics;

  • Proficiency in written in Thai and English.

  • Excellent skills in media design and visualization


Proposal Submission

Interested individual consultant should submit as separate files their proposal, highlighting on the methodology, timeline and budget. The document should be in English and submitted in .PDF format. In addition, the consultant should submit their CV highlighting their relevant works and experience, as well as the portfolio to showcase their ability in media design.


To Apply

Contact: Please submit your proposal and/or relevant questions to:

Transmittal email subject must state: “Consultant for developing Social and Behavior Change Communication Toolkit”

Closing date for applications: 11:59 pm Bangkok time, on October 25th, 2021


Contact :

ที่ปรึกษา / Consultantผู้ประสานงาน / Coordinatorนักพัฒนาโครงการ / Creative content developerนักกิจกรรม / Activist


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