ThaiNGO

Terms of Reference

Media Agency for Communications and Event Strategies Development and

Implementation of the Dear Consumers Campaign

1. Background of the Dear Consumers Campaign

The “Consumers and Retailers Driving Sustainable Food Market in Thailand in the Seafood, Chicken and Banana Supply Chains” Project is supported by the European Union under its SWITCH Asia II Programme. This project runs from 1 January 2018 – 31 December 2021, with the aim to drive transformation of food market in Thailand towards becoming more environmentally sustainable, socially responsible, and caring for consumer welfare. The specific objective is for the urban consumers and retailers in Thailand to drive the development of a food market system that increases sustainable food consumption, particularly in the seafood, chicken and banana/orange supply chains. It consists of 4 work components:

The Dear Consumers, originally known as Dear Supermarkets, campaign holds together the key works and activities to deliver the Result 1. It aims to have women and men urban consumers in the target cities and online platforms increasingly demand target food products that meet sustainable and equitable sourcing standards from retailers. The campaign directly engages with stakeholders and the groups of public consumers themselves for the purpose of raising the awareness and mobilizing the movement and actions to make or contribute to changes. Since the official launch of the campaign in July 2018, the campaign has continued working and promoting to raise more consumer awareness. Since then, press conferences have been organized to release the results of scorecard assessment of top Thailand’s supermarkets in social policy. The campaign continues to work with Change.org to support the active citizens as consumers on the petition calling on supermarkets to source and sell “good food” that does not take advantage of anyone involved in the supply chains. Simultaneously, the online communication platform is on Facebook page @DearConsumers and Instagram @DearConsumers.

2. Services

The scope of this service is for the media agency to provide well rounded and specialized consultation in communications and media, both in terms of strategization and implementation. The agency must deliver the following:

1. Strategic planning and implementation of communications for campaign activities and events
   1. Develop communications plan for campaign activities and events
   2. Implement communication activities as agreed with Oxfam campaign team
2. Content development (mostly Thai language)
   1. Produce written content for both online and offline platforms
   2. Produce visual content including graphic design, infographic, short video
3. PR/Marketing of campaign activities and events
   1. Advertise social media posts and campaign announcement
   2. Collate and report monthly social media analytics
4. Event planning and organization
   1. Plan campaign events
   2. Organize campaign events
5. (Social) Media liaison
   1. Provide a list of contacts for media outlets
   2. Draft press release and other press-related documents
   3. Invite and coordinate with media outlets (mass and social) to campaign activities and events
6. General administration of Dear Consumers online presence: (Facebook and Instagram)
   1. Devise a monthly social media plan
   2. Maintain active interaction with public audience on Facebook and Instagram
7. Website administration
   1. Update website page(s) as per request
   2. Collate public consumer data from online activities for Oxfam campaign team

3. Deliverables

4. Duration

The provision of the Services is to commence on 1 January 2021 and end on 30 October 2021, unless this Agreement is terminated early in accordance with the terms of this Agreement.

5. Fees and Expenses

5.1 The total fee for the Services under this Agreement shall be maximum of THB 2,900,000. *Please note that the agreed fee is subject to 7% VAT and that Oxfam deducts 3% withholding tax on fee.

5.2 The agreed consultancy fee includes an amount in respect of general overheads, which would reasonably be expected to occur in the provision of consultancy services. These include, without limitation, telephone calls, stationery, photocopying and printing.

5.3 In accordance with the Expenses Summary for Consultants, Oxfam shall reimburse those reasonable expenses necessary for the proper performance of the Services, provided these are agreed in advance and that you provide all relevant receipts.

6. Application

Stage 1: Interested agency submit a company portfolio and details of representatives (no more than 2) who will attend the briefing to Thanita Wongprasert (Campaign Officer) at twongprasert@oxfam.org.uk by Tuesday December 8, 2020.

Stage 2: Selected agencies attend a briefing session to familiarize with the context of Dear Consumers campaign on Friday December 11, 2020 (afternoon hours). There will be an introductory presentation followed by Q&A session.

Stage 3: A full quotation MUST be proposed by Friday December 18, 2020 (5 pm).

The result will be announced within the end of December 2020.