Activities to promote SCP practices for consumers

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Organization : WWF Thailand - World Wide Fund for Nature International

Terms of reference (TOR)

Activities to promote SCP practices for consumers

Description of the Assignment:

The service provider (vendor) will develop and implement consumer engagement and training program (workshops, trainings, campaigns, public events) to promote adoption of SCP principles and practices into their lifestyle.

Deliverable:

Consumer engagement and training program (set of activities) is developed, organized and implemented.
1,000 consumers are engaged and inspired to become active agents in promoting sustainable consumption patterns.
Lists of trained people (participants)
Documentation of communication materials, outputs, and activities carried out.

Opening date:

May 23, 2023

Applications/Proposals Deadline:

June 3, 2023

Announcement of selected applicant:

Budget:

to be proposed by the vendor (management fee for the development and implementation of the engagement and training program)

Background

WWF Thailand commences a four-year project (2022-2025) project “IKI SCP Phase II Project on Establishing Sustainable Consumption and Production (SCP)”, through the support from International Climate Initiative (IKI), The Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection (BMUV). The project aims to reduce emissions and increase adaptation and resilience to climate change through the implementation of complementary interventions that focus on connecting sustainable production to consumption to transform elements and behaviors in the food system, the agri-food sector.

The WWF Thailand - IKI SCP project has been carried out through a set of activities in close collaborations with the Department of Environmental Quality and Promotion, the Ministry of Natural Resources and Environment, the National Science and Technology Development Agency, and the Ministry of Higher Education, Science, Research and Innovation. The project's outputs and deliverables include:

Increased urban consumers' knowledge and awareness on the linkages between consumption choices and environmental impacts, which triggers action towards sustainable consumption patterns that are less damaging to the environment.
Adoption of sustainable practices by key business actors within the sector, which leads to SCP implementations across the food, agricultural, and forestry value chains. This output must be delivered through at least three methodological tools – such as innovative business models; measures and guidelines of practices; and initiatives for low-carbon SCP – which are developed with participations from the target companies and relevant stakeholders. The developed tools must also be made publicly available, and made possible for interested parties to adopt into their operations.
Adoption of SCP practices by governments and key value chain actors through collaborative mechanisms, prioritizing SCP, and systems-based approaches – such as nature-positive production and policy framework for SCP – which are necessary to transform harmful production practices.

In order to achieve output 1 and increase the awareness of SCP principles among urban consumers, the sustainable consumption portion of the project requires direct engagement with consumers. This includes both online and in person engagement.

Objective

The overall aim of the consumer engagement and training program is to contribute towards the education of urban consumers on SCP principles and the impacts consumption has on the environment, leading to the adoption of more sustainable lifestyles.

Scope of the assessment

The vendor will be responsible for the development, implement and manage the consumer engagement and training program (workshops, trainings, campaigns, public events) to promote adoption of SCP principles and practices into their lifestyle. The purpose of the activity program is to increase consumers awareness and knowledge on SCP principles, which will enable or lead to the adoption of these practices in everyday life.

The program shall comprise of both online and offline activities, for example consumer training workshops, online communications content, and consumer ‘challenges’.

To effectively educate a target of 1,000 consumers on sustainability, on ground activities are a priority, which the vendor will be responsible to manage, organize and implement. The training workshops primary aim is to lead to the adoption of more sustainable consumption practices and an overall more sustainable lifestyle. The type of workshop and the topics covered will be decided by the vendor.

The online communications are expected to be engaging and educational on topics related to SCP. The content itself and the topics covered will be designed by the vendor and will be shared on the social media channel such as Facebook, Instagram, YouTube and Tik Tok.

Apart from educational content, the vendor is also expected to be responsible for the development of content for the ‘SCP Champion’ series, which highlights individuals who are representatives of the SCP principles.

The vendor is also able to use the online social media platforms for other uses. This includes the promotion of campaigns/challenges that are designed to encourage sustainable consumption behavior.

Expected outcomes

1,000 of consumers that have been directly engaged and satisfactorily trained to become active agents in promoting sustainable consumption patterns, by 2026.

Key Deliverables

On-ground- Consumer engagement and training program (workshops, trainings, campaigns, public events) for at least 1,000 consumers.
Online communication activities (such as campaigns/challenges) are necessary to promote the adoption of sustainable consumption and production.
Communication knowledge content/ materials that are necessary to promote the adoption of sustainable consumption and production.
Report and documentation of communication materials, outputs, and activities carried out, lists of trained people (participants) and satisfactory survey.

Timeline

The service provider (vendor) will develop and implement consumer engagement and training program (workshops, trainings, campaigns, public events), starting from May 2023 towards May 2024- with at least 1,000 consumers participated to the program.

Submission of proposal

The applicant shall develop a proposal to describe the consumer engagement and training program (workshops, trainings, campaigns, public events), and the methodology or approach to conduct the program, which include a detailed breakdown costs for the services.

Selection criteria