About FHI 360:
FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Our staff includes experts in health, education, nutrition, environment, economic development, civil society, gender, youth, research, technology, communication, and social marketing- creating a unique mix of capabilities to address today’s interrelated development challenges. FHI 360 serves more than 70 countries and all U.S. states and territories.
EpiC Project Background:
Meeting Targets and Maintaining Epidemic Control (EpiC) has been supporting the rollout of the targeted, PrEP campaign targeting young MSM to raise awareness and promote PrEP service update at CBOs’ health centers under the project since the beginning of FY20, the campaign is primarily - though not exclusively - focused on online reach and conversion due to shifting preferences among our target audiences, the potential for greater targeting afforded by online platforms, the (relatively) low cost of online advertising per size of potential audience reached, and the opportunity to test and iterate demand generation approaches quickly in digital spaces.
Starting with “PrEP Me Now” campaign with its focus on highly sexually active MSM/MSW between the ages of 19-35 broadly speaking, with sub-audiences of “well-educated, gay-identified men” and “fitness-driven men” for whom messages will be framed around reduction in HIV risk and healthy lifestyles, respectively. The focus on these two initial groups is intended to help our media agency to rapidly test and refine targeting and message framing strategies so that this “microtargeted” approach can then be applied to other audience segments. The campaign has consistently generated a positive impact toward PrEP uptakes in the previous quarters and has been re-introduced to “The Journey to Your Health” campaign in the beginning of 2021 up to the present day. The campaign is primarily designed to continue to focus on PrEP promotion with the extension to other key services namely “treatment initiation” and “U=U messaging”, specific health content for MSM who engage in Chemsex as an alarming issue in Thai MSM community, “Index-testing” as a main strategy to improve HIV case finding under the project “HIV self-testing” as an alternative testing and strategy available in FY 22.
In FY23, the project aims to continue working on the development and production of media materials to disseminate through project’s existing platforms. In addition, the project will focus on leveraging the performance of the current platform by re-evaluating the performance and identify strengths, weaknesses and opportunities to improve the performance of media towards the target audiences on the issues of U=U, PrEP uptake, PEP and index testing.
Require Services:
The purpose of the project is to create tailored ‘human story’ video
The deliverables of this project will be used on all Social Media Platforms to reach the targeted population. The main aim of the deliverables from this project is to curate visual tools that are specifically made for aiding communications and increase engagement.
Motion Videos that are produced will aid in the better understanding of communication agendas and will also be designed to fit social media platforms which is the main platform of communication.
Worklist and Deliverables:
Work Item/Description and Deliverables:
Media Production
Description
> Produce high quality videos which highlighting the People Living with HIV (PLHIV) story and promote the ARV uptake which lead to Undetectable = Untransmittable (U=U)
The production includes all process of production from pre to postproduction including but not limited to
Deliverables:
> Human Story video
This video should highlight the human storyregarding the daily life of 4 PLHIV with U=U status in different path of life. The length of the Human Story video should be consulted with and approved by EpiC Thailand in regards of the findings from the pre-production research or desk-review of existing PLHIV human story video.
Short informative videos
These series of videos should highlight information andshouldnot be longer than 60 to 90 second each. These VIDEOS are NOT related to the human story videos and must focusing on providing information about related topics to the PLHIV. The final topics should be covered these following topics;
The final deliverables should follow these specific requirements.
Deliverable Period: All the services need to be submitted to FHI 360 no later than July 31, 2023
Qualifications/Skills
The vender must include the following components:
Method ofDeliverable Submittal:
Timetable and Address for Submission:
Evaluation Criteria: Proposals will be evaluated in accordance with the following criteria:
Proposals are due no later than 5:00 PM onFriday - April 1, 2023
Required documentation listed above must be e-mailed to: Procurement.EpiC.TH@fhi360.org
Contact : Procurement.EpiC.TH@fhi360.org
