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The Role of Women as Sustainable Consumers and Investors in Southeast Asia (Indonesia)

 The Role of Women as Sustainable Consumers and Investors in Southeast Asia (Indonesia)

Scope of Work

Period of Performance: 1/09/2018 – 31/10/2018

Contract Type: Competitive bidding



USAID Green Invest Asia, a facility of the United States Agency for International Development (USIAD), supports mid-growth agriculture and forestry companies with strategies, assessments and advice to improve their sustainable commodity production and business practices. In doing so, we ready companies for investment and help them access sustainable financing from banks, impact funds, climate funds and other institutions in our financial network.

Simultaneously, we work with private financial institutions to diversify, grow and de-risk their sustainability portfolios by matching investors to a pipeline of profitable, investment-ready agribusinesses. USAID Green Invest Asia also supports a gender lens approach to finance and investing based on evidence that businesses which prioritize women can increase production efficiencies and innovations.


Coffee is a key commodity for many Southeast Asian countries. Indonesia and Indonesia are the second and third largest global producers and millions of people rely on coffee for their livelihoods. The Philippines, once a strong coffee exporter, now imports most of domestic consumption and accounted only less than 0.003% of global of roasted coffee in 2015. However, driven by rising domestic demand, the Philippines is looking to revive its coffee industry and better leverage the country’s potential as producer of all four coffee varieties[1]. Regionally and globally, demand for coffee is on a growth trajectory as more people in traditionally tea countries, such as China, increase their consumption of coffee. The total trade volume of green coffee beans has steadily increased over the past two decades, reaching a value of US$66.5 billion by 2015.


Women play a key role in coffee value chains and one that is increasingly attracting attention. This is not only because women perform between 50-80% of the work in coffee farms in the region. But particularly because women’s common tasks - picking, sorting, and drying - directly affect bean quality and hence the value of coffee produced.  More women are also becoming first-generation coffee entrepreneurs or taking over family coffee businesses, and making inroads into traditionally male-dominated fields, such as roasting.


In this context, there are important opportunities for businesses and investors to leverage women’s large and growing role in coffee value chains. Currently, there is no information on the role and share of women-owned businesses within the coffee industry in Southeast Asian countries. This makes it challenging for buyers and investors to assess the size of this segment and its attractiveness in terms of financing needs and potential business partnerships.


USAID Green Invest Asia seeks to hire a local coffee and sustainability expert to support the coordination and implementation of a study of women-owned coffee businesses in Indonesia.


The study will focus on collecting primary data through:

  • Consultations with key industry stakeholders for an overview of market characteristics and trends (industry networks, producer organizations, large domestic and international buyers, traders, roasters, producers);
  • A concise online survey of women-owned coffee businesses to understand key characteristics of the women-owned coffee business segment, such as average size, years in operation, focus within the value chain, finance needs;
  • In-depth interviews with 4-5 coffee women-owned enterprises in each country to better understand their needs, challenges, and perceived growth opportunities in the industry.

Duties and Responsibilities

The local coffee and sustainability expert will be responsible for the following tasks:


  1. Introductions to key industry stakeholders in the coffee industry and support in scheduling meetings;
  2. Join USAID Green Invest Asia Gender Advisor in meetings with key industry stakeholders and provide minutes of meetings, planned for October 2018;
  3. Support in data collection and drafting of brief overview of coffee sector in Indonesia:
    • Total production (in 60kg bags and VND millions) in the last 5 years
    • Key trends and characteristics
    • Estimated number of businesses in the industry, broken down by main role in the coffee value chain and by gender (producers; roasters; traders; wholesalers/retailers; exporters; coffee owners; brokers/service providers)
    • Opportunities to support the development of the industry
  4. Join USAID Green Invest Asia Gender Advisor in visits to 4-5 women-owned coffee businesses and write case studies based on pre-agreed template. Visits might require travel to different provinces
  5. Distribution of a brief online survey among women-owned coffee enterprises & collection of findings from at least 100 enterprises (survey will be uploaded on SurveyMonkey[2] for easy access).


The Local Coffee Expert will report to USAID Green Invest Asia Gender Advisor.


  1. Notes of meetings with key industry stakeholders by October 31st, 2018
  2. Notes and case studies of women-owned coffee businesses by November 9th, 2018
  3. Overview of coffee industry in Indonesia (written report) by November 9th, 2018
  4. Survey data collected by October 31st, 2018



To Apply

Interest candidates should submit CV and brief cover letter highlighting relevant experience to by July 27th, 2018.

Payment Schedule/Level of Effort




Due Date



Scheduling meetings with stakeholders and coffee enterprises

October 13th, 2018



Written case studies of women-owned businesses;

Draft report of coffee sector in Indonesia

November 9th, 2018






Selection Criteria



Profound knowledge of the coffee industry in Indonesia



Good understanding of women’s entrepreneurship (SME level) in Indonesia


Wide network within women-owned coffee sector in Southeast Asia






[1] Arabica, Robusta, Liberica, Excelsa

[2] USAID Green Invest Asia has a paid account with SurveyMonkey, which will be used for this survey